The way we interact with society has an impact on our business and on our reputation. As a firm and as individuals we strive to give back to society by contributing our time and resources through four key initiatives:
Train Our Employees

We are an equal opportunity employer and we recruit diverse individuals with experience from leading financial services firms, top local and international finance and business schools. Moreover, to stay ahead of the challenges in a growing regional market, our employees' expertise is further developed through rigorous local and international training programs. Our people are trained to anticipate, learn and shape the future for our clients.

Active exchange of views and ideas

KASB's interest and concern for solving social issues has led us to be actively involved in an exchange of views and ideas with clients, media, competitors, regulators, government representatives and international bodies. Our research reports and representation in media discussions regularly cover understanding of current economic issues, future outlook and potential solutions.
Our invaluable viewpoints challenge the country's economic and social policies

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Social Welfare

Social welfare efforts by our organisation are at the forefront due to unmoved commitment to monetary contributions and volunteer work by our sponsors and employees. We have been relentlessly focused on rebuilding after the devastating earthquake of October 2005 in the Northern Areas of Pakistan. KASB Foundation and employees immediately contributed over PKR 30 million in addition to medical and general supplies for the relief efforts, and over PKR 18 million toward rebuilding initiatives. Our people have been personally involved in the relief work meeting their responsibility to society.
Our volunteer work shows that we contribute to society through monetary as well as through personal involvement in social welfare work.

Development of Sports and Culture

Sponsorship of sports and culture is yet another contribution to the development of society by KASB. We have been the constant lead sponsor of the KASB Premier Football League, launched in 2003 through the joint efforts of the KASB Group of companies & Karachi United Football Club. In addition, KASB lead sponsored the screening of the FIFA World Cup final match earlier this year.
Our sponsorship of extra curricular activities is yet another way of giving back to society.

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